Hey, Shane Dutka here with digitalbusinessprep.com. In this article, I’m going to talk about nine different reasons why you suck at building blogs and niche content websites.
- #1. You do not give the user exactly what they want
- #2. Your mobile experience sucks on your website
- #3. You don’t publish enough content
- #4. Your content is vague and in-actionable
- #5. You do not use any custom media or video content
- #6 Your website is under-monetized
- #7 Your website is over-monetized
- #8. You’re too afraid to promote your content
- #9. You promote your content, but suck at it
#1. You do not give the user exactly what they want
Reason number one, You don’t understand how to give the user exactly what they want, i.e., user intent. This is a big one that I see very often with newbie niche content site owners, even veterans in some cases. Essentially, you create content that isn’t meeting the user intent.
I’ll use my site as an example. Say somebody is Googling, best fake diamond studs. They find your site, but you start talking about things like gemstones and rubies, and you start going off on a tangent about the history of diamond studs, and what a diamond stud is, versus a diamond loop. The point is, you’re going off intent, off target.
Your original intent behind this particular query is, I want to know as a user what the best fake diamond studs are. If they type that in, you better give them the best five fake diamond studs. That’s meeting the user intent. You’re giving them exactly what they want.
In this case, I go over what are diamond studs exactly? What makes a good pair of diamond studs? Where can you buy studs? It’s very intently focused on diamond studs. Most importantly, which should you pick? So, we’re very intently focused on delivering on that user intent behind that query.
If your site is about a specific niche, do not go off topic and talk about diamonds versus rubies. That’s a completely different topic, that some people might inject into their content just as a thought, but it doesn’t belong there, and ultimately it’ll hurt your chances at ranking.
If you have someone writing the content for you, they can easily go off on a tangent like this. You have to give a new writer a lot of guidance, outlines and a good brief, so that they don’t go off topic, and they don’t start creating content that goes like this.
So the biggest point I want to make there, the biggest problem is not understanding user intent. When somebody is searching for a target phrase you’re trying to rank for, like how to make a veggie smoothie, or how to make a fruit smoothie, or how to make a fruit smoothie for dieting, your content needs to be very intently focused on the topic.
What is a fruit smoothie for dieting versus not dieting? What’s the best kind of fruit for a diet? That might tie in nicely. Ultimately, if you’re not sure, I would always Google and see, what are other people talking about?
If I Googled this, and I take a look at some of the other results, I’ll see what they’re talking about and guesstimate, or it’ll sort of massage how I think I should approach that content. So, that’s just what I’m trying to get out there with the user intent.
#2. Your mobile experience sucks on your website
The next reason I want to talk about is, your mobile experience sucks on your website. I can’t tell you how many times I see people with their mobile header all the way down, pushing above the fold, so I don’t even know where the content begins. If they land on your page and have to scroll through images, sub-headers, buttons, basically a lot of irrelevant things before they get to the message, that is bad.
Get rid of big logos and padding. The content must be way way higher up on the fold on mobile, so that as soon as somebody Googles your topic and lands on your page, they see the content immediately. They don’t have to scroll at all, that’s good mobile user experience.
#3. You don’t publish enough content
The next thing I wanted to cover is specifically not publishing often enough, you’re a niche content blog and you only publish once every other month, two times a month. You need to publish a lot. If you want real traffic, you need to publish… From my biggest sites, for example my big pest control site, I had to publish about 500 or 600 posts.
I started getting real traffic around 100, 150 posts. More than 2, 3000 per month, or per day, I should say. But once you get to like 300 or 400 posts, then you can get to really big traffic numbers. You need to publish more SEO optimized content around a specific keyword that isn’t off topic, and that has a nice good mobile experience.
You need to publish more content. If you are only publishing two times a month, three times, it’s not enough. If you want to make real money with niche content websites, you’ve got to publish more content.
#4. Your content is vague and in-actionable
Another reason is, your content’s too vague or inactionable. You need actionable content, very specific tangible information that people can act on, and hopefully make a decision on. With my jewelry site, I’m very big on talking about fake diamond studs, like how to pick the best one, going into big detail about what kind of silver is the best, being very specific about these things so that somebody could take action on it.
Another example is my bow tie site, I’m very specific about what bow tie is the best. I’m looking at specific jacket length for bow tie wear. This is a very actionable content, people can take action on, leave the piece of content, and take away something very valuable they can go do immediately. That’s really important to me.
That’s what I’m doing right now with this article as well. I’m trying to give you something that you can take action on, right now. You’re finding value in that. And then you hopefully come back, subscribe to the channel or whatever, and that’s what I’m getting out there. A lot of times bad blogs post vague content, kind of wishy-washy filler, and that will not get you ranked.
#5. You do not use any custom media or video content
The next thing is, you don’t use any custom media or video content. If you look at my bow tie site, I’m using custom content. This is a custom image. I took a picture of myself and I went to Canva and I dropped in this template. If you’ve never heard of Canva before, you really should get an account. Its $10 a month for high quality templates and designs that you can really use to make some awesome designs… I pretty much use Canva exclusively.
It’s a poor man’s Photoshop, and generally you can’t really do any editing of photos in it, but you can make nice templates, and quickly turn out really solid content fast. So, definitely, use more custom media, and even do video content. Now, I’m not saying you have to record your own videos, but just literally grabbing a YouTube embed from a video that’s relevant. Say, for example, going to my jewelry site, I grabbed a Youtube video on how to buy diamond stud earrings, and just embedded it in my page.
Thrive Architect allows for me to just drop in those embeds and it automatically creates a thumbnail. So, somebody who’s reading about pink diamond studs might want to be interested in this. I actually use these videos to help with on-page metrics. If you follow some of my other content, I’m very big on on-page metrics, dwell time.
If I add a video high up, and somebody’s scrolling, and they watch this video for say, two or three minutes, it’s telling Google, hey, this person is sticking on that page. That’s important. That’s good quality content. Obviously, if this was a video of me talking about diamonds, that’d be just as good if not better, because it’s me. I’m building my personal brand and ultimately maybe my content would be better for this page, but you get the point.
I’m not using any kind of custom media, but the Modest Man is a really good example of this. Brock is a solid designer and all of his content has custom media. All of the media on his site is stuff he has photographed and created himself. And all of this is stuff that he’s put together through Canva and this looks really high quality.
You don’t need to go this far, but having one or two pieces that look solid, can go a long way. And ultimately if Google indexes custom media like this, it helps with clickthrough. If for example, I have the best fake diamond studs images and they stick out in a search, it helps me ultimately get more clicks to my website, and I don’t see that on really crappy niche content sites.
#6 Your website is under-monetized
Next problem is, you are under-monetizing your site. You have no ads, none of your links are going to Amazon or any affiliate marketing program. You are under monetizing your site. And that’s a big thing. How many more ways can you make money from the traffic you’re generating? Can you add a lead generator component to your site? Can you add another information product component to your site? Get more creative.
#7 Your website is over-monetized
In the same token, you could also over-monetize your site. I see some sites that are just way, way over-monetized. An example that comes to mind is an old pest control site. But basically every single link on the home page goes to a product page and how crappy is this user experience? This looks so low value and every page is just trying to make money.
Over-monetizing your site is just as bad as under-monetizing your site, and if you’re just trying to get a quick dollar out of the user, you’re going to live a very short life when it comes to building a niche content site, because Google is just going to slap you. Because what happens is, your users are going to hit the back button when they realize they’re getting bombarded with ads and everything they click is an affiliate link. They’ll notice that.
#8. You’re too afraid to promote your content
The next thing is, you’re too afraid or unwilling to promote your content. Guys, you need to promote your content, you need to build back links. There are no if, ands, or buts about it. You need to promote content. Sure, some people are going to tell you that you are annoying them, but assuming you have the high-value content with custom media and video that you’ve been instructed to do out of this article, they’re going to see your content and find that as valuable.
Generally, my approach is, I find other websites, say I’m trying to promote a piece of content I wrote about watches. I find a blog that talks about similar content. Great watches for small wrists, high value, custom media. This looks solid, written by an authoritative source.
I would reach out to this guy and say, “Hey look, I wrote about this watch article. You might be interested in linking to me as a resource for your readers or including me as a linked resource.” That’s how I word it, and it sometimes work, sometimes it doesn’t, but that’s the idea.
You find enough of these people that fit the bill, and ultimately some of them will link to you, some of them won’t, but you’ve got to promote your content. At the end of the day, you need to get links. You need to get reach for your website, because Google does still look at links as a way to rank websites. If you’re not building links, you’re not going to grow. It’s very important.
#9. You promote your content, but suck at it
The next thing is, you promote your content but suck at it. If you are going to reach out to someone, make sure it is not just a blanket outreach thrown over a bunch of contacts or prospects. You have to personalize it. That might have worked a year or two ago, maybe even three years ago, but today, you really need to be more personalized. Just add one line that says, hey, I looked at your site for more than 10 seconds. That’s all it takes to stand out in a sea of spam, essentially.
And of course, your grammar has to be on point. So, if you promote your site and you suck at it, then work on that. And that’s it, that’s the last one I have.
Those are nine different reasons you suck at building niche content websites. I hope this was helpful and sort of eye opening a little bit. I just wanted to show you a couple of examples of things that are really bad, and things that are really good. There’s a lot of websites out there that are crappy websites and there’s a lot of good websites out there.
So, hopefully, this can open your eyes, so you can see what are the differences? And what are some of the things that, from my perspective, as somebody who’s built this six figure, seven figure website looks at. And ultimately, make sure that when I’m building my sites, I do these things perfectly, or at least at a higher level.
Anyway, again, my name is Shane, a co-founder and lead instructor with digitalbusinessprep.com, and I’ll be back with more articles so stay tuned.